An Innovative Master’s That Blends Design, Business and Technology

USC’s online Master of Science in Integrated Design, Business and Technology is an integrative cross-disciplinary program that teaches the principles of design as the basis for creative problem-solving. The program’s innovative curriculum brings together faculty from USC’s renowned schools of business, engineering, communication, art and design, and will help you develop the business and technology skills needed to lead multi-disciplinary teams across all levels of business.

Driving Better Business Outcomes Through Design

In an evolving business landscape, companies must be able to adapt quickly in order to survive. Design-driven thinking can be the key to thriving in uncertain times. Companies that have embraced design thinking have outperformed the S&P by more than 225 percent over the past 10 years.¹


“The most innovative companies in the world have one thing in common: They use design as an integrative resource to innovate more efficiently and successfully.”

- Design Management Institute


The Intersection of Design, Business and Technology

This program's unique curriculum brings together faculty from USC’s renowned schools of business, engineering, communication, art and design. Through this multi-disciplinary approach, you will:

  • Join live, online classes with professionals who work across disciplines
  • Build a foundational knowledge in technology and design
  • Practice storytelling techniques that will help you communicate concepts and solutions
  • Develop quantitative and qualitative approaches to decision making
  • Learn to vet opportunities in both business and creative contexts
  • Understand how to lead multi-disciplinary teams
  • Attend in-person hackathons with industry giants like Disney, Hulu and Thinkwell

The online Master of Science in Integrated Design, Business and Technology can be completed in as few as 16 months. No GRE scores are required to apply.

About USC

The University of Southern California is one of the world’s leading private research universities. As one of our students, you will join our vibrant community of diverse professionals and build connections with a network of alumni living and working all over the world.

Get Started Now

Find out more about how this degree can help you take the next step in your career. Request more information today.


¹Gibson, B. (2016, September 20). Accessed February 21, 2017. Time to Add a CDO (Chief Design Officer)? https://boltgroup.com/chief-design-officer